:root{
  --bg:#f3f3f3;
  --paper:#ffffff;
  --ink:#121212;
  --ink-2:#3a3a3a;
  --mute:#8a8a8a;
  --line:#dcdcdc;
  --red:#d7141f;
  --red-dk:#a50e16;
  --dark:#0e0e0e;
  --f:"Montserrat",system-ui,sans-serif;
  --ar:"Cairo",var(--f);
  --pad:clamp(16px,4vw,64px);
  --ease:cubic-bezier(.2,.8,.2,1);
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{background:var(--bg);color:var(--ink);font-family:var(--f);font-size:16px;line-height:1.6;overflow-x:hidden;-webkit-font-smoothing:antialiased}
img,video{display:block;max-width:100%}
a{color:inherit;text-decoration:none}
button{font:inherit;cursor:pointer;border:0;background:none;color:inherit}
.red{color:var(--red)}
::selection{background:var(--red);color:#fff}

/* ---------- shared ---------- */
.btn{display:inline-flex;align-items:center;gap:10px;padding:14px 26px;font-weight:700;font-size:14px;letter-spacing:.08em;text-transform:uppercase;border-radius:2px;transition:transform .3s var(--ease),background .3s,color .3s,box-shadow .3s}
.btn-red{background:var(--red);color:#fff;box-shadow:0 10px 30px -12px rgba(215,20,31,.7)}
.btn-red:hover{background:var(--red-dk);transform:translateY(-2px)}
.btn-ghost{border:2px solid var(--ink);color:var(--ink)}
.btn-ghost:hover{background:var(--ink);color:#fff}
.btn-xl{font-size:clamp(14px,2vw,20px);padding:20px 34px}
.red-bar{display:inline-block;width:44px;height:3px;background:var(--red);vertical-align:middle}
.kicker{font-size:12px;font-weight:700;letter-spacing:.3em;color:var(--ink-2);display:flex;align-items:center;gap:14px;margin-bottom:18px}
.kicker.light{color:#bbb}
.h2{font-size:clamp(40px,7vw,104px);font-weight:900;line-height:.92;letter-spacing:-.02em}
.lead{color:var(--mute);margin-top:14px;font-weight:500}
.section-head{margin-bottom:clamp(28px,4vw,48px)}
.stripes{position:absolute;width:260px;height:260px;pointer-events:none;opacity:.5;
  background:repeating-linear-gradient(-45deg,transparent 0 9px,rgba(215,20,31,.35) 9px 10px)}
.stripes-bl{left:-40px;bottom:40px;clip-path:polygon(0 0,0 100%,100% 100%)}
.stripes-tr{right:0;top:0;clip-path:polygon(0 0,100% 0,100% 100%);opacity:.35}

/* reveal */
.reveal{opacity:0;transform:translateY(28px);transition:opacity .9s var(--ease),transform .9s var(--ease)}
.reveal.in{opacity:1;transform:none}

/* ---------- nav ---------- */
.nav{position:fixed;inset:0 0 auto 0;z-index:50;display:flex;align-items:center;gap:32px;padding:18px var(--pad);transition:background .3s,padding .3s,box-shadow .3s}
.nav.scrolled{background:rgba(243,243,243,.88);backdrop-filter:blur(12px);padding-block:12px;box-shadow:0 1px 0 var(--line)}
.logo{display:flex;align-items:center;gap:12px;font-weight:800;letter-spacing:.2em;font-size:13px}
.logo-mark{display:grid;place-items:center;width:40px;height:40px;background:var(--ink);color:#fff;font-weight:900;letter-spacing:0;font-size:15px;position:relative}
.logo-mark::after{content:"";position:absolute;right:-5px;bottom:-5px;width:12px;height:12px;background:var(--red)}
.nav-links{display:flex;gap:30px;margin-left:auto;font-weight:600;font-size:14px}
.nav-links a{position:relative}
.nav-links a::after{content:"";position:absolute;left:0;bottom:-4px;width:100%;height:2px;background:var(--red);transform:scaleX(0);transform-origin:left;transition:transform .35s var(--ease)}
.nav-links a:hover::after{transform:scaleX(1)}
.nav-cta{padding:11px 20px;font-size:12px}
.burger{display:none;width:40px;height:40px;position:relative;margin-left:auto}
.burger span{position:absolute;left:8px;right:8px;height:2px;background:var(--ink);transition:transform .3s}
.burger span:first-child{top:15px}.burger span:last-child{top:23px}
.nav.open .burger span:first-child{transform:translateY(4px) rotate(45deg)}
.nav.open .burger span:last-child{transform:translateY(-4px) rotate(-45deg)}

/* ---------- hero ---------- */
.hero{position:relative;min-height:100vh;display:grid;grid-template-columns:1.05fr 1fr;grid-template-rows:1fr auto;align-items:center;gap:0 40px;padding:120px var(--pad) 40px;overflow:hidden;background:linear-gradient(180deg,#f7f7f7,#ececec)}
.hero-copy{position:relative;z-index:2}
.hero-line{display:flex;align-items:center;gap:14px;margin-bottom:34px}
.hero-line .red-bar{width:120px;height:3px;background:linear-gradient(90deg,var(--red) 50%,var(--ink) 50%)}
.dots{font-size:10px;letter-spacing:.3em;color:var(--mute)}
.eyebrow{font-size:clamp(14px,1.6vw,20px);font-weight:500;letter-spacing:.55em;margin-bottom:6px}
.eyebrow::after{content:"";display:block;width:56px;height:3px;background:var(--red);margin-top:12px}
.hero-title{font-size:clamp(68px,12.5vw,200px);font-weight:900;line-height:.86;letter-spacing:-.035em;margin:18px 0 26px}
.ht-row{display:block;overflow:hidden;padding-bottom:.04em}
.ht-word{display:inline-block;transform:translateY(105%);animation:rise 1.1s var(--ease) forwards}
.ht-row:nth-child(2) .ht-word{animation-delay:.12s}
@keyframes rise{to{transform:none}}
.tools{list-style:none;display:flex;flex-wrap:wrap;gap:10px 22px;font-size:12px;font-weight:700;letter-spacing:.18em;align-items:center}
.tools li{display:flex;align-items:center;gap:10px}
.dash{width:40px;height:3px;background:var(--ink)}
.dot-red{width:5px;height:5px;border-radius:50%;background:var(--red)}
.tool-icons{display:flex;gap:12px;margin:22px 0 26px}
.ti{width:44px;height:44px;display:grid;place-items:center;border-radius:9px;font-weight:700;font-size:17px;box-shadow:0 8px 18px -10px rgba(0,0,0,.6)}
.ti-pr{background:#00005b;color:#9999ff;border:1.5px solid #9999ff}
.ti-ae{background:#00005b;color:#9999ff;border:1.5px solid #9999ff}
.ti-ai{background:#1d1d1d;color:#fff}
.hero-sub{max-width:460px;color:var(--ink-2);font-weight:500;margin-bottom:28px}
.hero-ctas{display:flex;gap:14px;flex-wrap:wrap}

.hero-visual{position:relative;height:min(78vh,720px);align-self:end;z-index:1}
.hv-tri{position:absolute;left:-6%;bottom:0;width:46%;height:62%;background:var(--ink);clip-path:polygon(100% 0,100% 100%,0 100%);animation:triIn 1.2s .2s var(--ease) both}
@keyframes triIn{from{clip-path:polygon(100% 100%,100% 100%,100% 100%)}}
.hv-photo{position:absolute;right:0;bottom:0;height:100%;width:auto;max-width:none;object-fit:cover;filter:contrast(1.04);
  -webkit-mask-image:linear-gradient(90deg,transparent 0,#000 22%);mask-image:linear-gradient(90deg,transparent 0,#000 22%)}
.hv-vertical{display:none}
.hv-reel{position:absolute;left:4%;bottom:8%;width:clamp(130px,13vw,200px);aspect-ratio:9/16;border-radius:14px;overflow:hidden;background:#000;box-shadow:0 30px 60px -20px rgba(0,0,0,.6),0 0 0 6px #fff;transform:rotate(-5deg)}
.hv-reel video{width:100%;height:100%;object-fit:cover}
.rec{position:absolute;left:8px;top:8px;font-size:9px;font-weight:800;letter-spacing:.14em;color:#fff;background:rgba(0,0,0,.55);padding:4px 8px;border-radius:30px;display:flex;align-items:center;gap:6px}
.rec i{width:6px;height:6px;border-radius:50%;background:var(--red);animation:blink 1.2s infinite}
@keyframes blink{50%{opacity:.2}}
.hv-tag{position:absolute;right:0;bottom:6%;background:var(--red);color:#fff;padding:14px 64px 14px 20px;font-weight:900;font-size:clamp(16px,1.8vw,26px);line-height:1.05;display:flex;flex-direction:column;overflow:hidden}
.hv-tag b{position:absolute;right:-6px;top:50%;transform:translateY(-50%);font-size:110px;line-height:1;color:rgba(0,0,0,.25)}

.hero-stats{grid-column:1/-1;display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--line);margin-top:28px;position:relative;z-index:2;background:rgba(255,255,255,.6);backdrop-filter:blur(6px)}
.stat{padding:22px 20px;border-right:1px solid var(--line);display:flex;align-items:baseline;flex-wrap:wrap;gap:0 2px}
.stat:last-child{border-right:0}
.stat b{font-size:clamp(30px,3.6vw,52px);font-weight:900;line-height:1}
.stat span{font-size:clamp(24px,2.6vw,40px);font-weight:900;color:var(--red)}
.stat p{width:100%;font-size:12px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--mute);margin-top:6px}

/* ---------- marquee ---------- */
.marquee{background:var(--red);color:#fff;overflow:hidden;transform:rotate(-2deg) scale(1.04);margin:30px 0 10px;padding:18px 0;box-shadow:0 0 0 10px var(--ink)}
.marquee-track{display:flex;align-items:center;gap:34px;width:max-content;animation:mq 30s linear infinite;font-weight:900;font-size:clamp(22px,3vw,40px);letter-spacing:.02em}
.marquee-track i{width:16px;height:16px;background:#fff;transform:rotate(45deg);flex:none}
@keyframes mq{to{transform:translateX(-50%)}}

/* ---------- work ---------- */
.work{padding:clamp(80px,10vw,140px) var(--pad) 60px}
.filters{display:flex;flex-wrap:wrap;gap:10px;margin-bottom:34px}
.chip{padding:10px 18px;border:1.5px solid var(--ink);font-weight:700;font-size:13px;letter-spacing:.06em;text-transform:uppercase;border-radius:40px;transition:background .25s,color .25s,border-color .25s}
.chip sup{font-size:10px;color:var(--red);margin-left:2px}
.chip:hover{background:var(--ink);color:#fff}
.chip.active{background:var(--red);border-color:var(--red);color:#fff}
.chip.active sup{color:#fff}
.grid{display:grid;grid-template-columns:repeat(auto-fill,minmax(200px,1fr));gap:16px}
.card{position:relative;aspect-ratio:9/16;border-radius:10px;overflow:hidden;background:#ddd;cursor:pointer;isolation:isolate;
  opacity:0;transform:translateY(30px) scale(.98);transition:opacity .7s var(--ease),transform .7s var(--ease),box-shadow .4s}
.card.in{opacity:1;transform:none}
.card.hide{display:none}
.card img,.card video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;transition:transform .8s var(--ease),opacity .4s}
.card video{opacity:0}
.card.playing video{opacity:1}
.card:hover img,.card:hover video{transform:scale(1.05)}
.card::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(0,0,0,0) 55%,rgba(0,0,0,.75));z-index:1}
.card-meta{position:absolute;left:12px;right:12px;bottom:12px;z-index:2;color:#fff;display:flex;justify-content:space-between;align-items:flex-end;gap:8px}
.card-cat{font-size:10px;font-weight:800;letter-spacing:.18em;text-transform:uppercase;background:var(--red);padding:4px 8px;border-radius:2px}
.card-dur{font-size:12px;font-weight:700;font-variant-numeric:tabular-nums}
.card-n{position:absolute;top:10px;left:12px;z-index:2;color:#fff;font-weight:900;font-size:13px;text-shadow:0 1px 6px rgba(0,0,0,.6)}
.card-play{position:absolute;top:50%;left:50%;z-index:2;width:58px;height:58px;margin:-29px 0 0 -29px;border-radius:50%;background:var(--red);display:grid;place-items:center;transform:scale(.6);opacity:0;transition:transform .35s var(--ease),opacity .35s}
.card:hover .card-play{transform:scale(1);opacity:1}
.card:hover{box-shadow:0 0 0 3px var(--red),0 24px 40px -20px rgba(0,0,0,.5)}

/* ---------- categories ---------- */
.cats{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;padding:20px var(--pad) clamp(60px,8vw,110px)}
.cat{position:relative;overflow:hidden;border-radius:10px;aspect-ratio:808/632;background:#222}
.cat img{width:100%;height:100%;object-fit:cover;transition:transform 1s var(--ease)}
.cat:hover img{transform:scale(1.07)}
.cat-label{position:absolute;left:0;bottom:0;right:0;padding:12px 16px;background:var(--ink);color:#fff;font-weight:800;font-size:14px;letter-spacing:.08em;text-transform:uppercase;display:flex;justify-content:space-between;transition:background .3s}
.cat:hover .cat-label{background:var(--red)}
.cat-label em{font-style:normal}

/* ---------- services ---------- */
.services{position:relative;background:var(--paper);padding:clamp(80px,10vw,140px) var(--pad);overflow:hidden}
.svc-list{list-style:none;border-top:2px solid var(--ink)}
.svc{display:grid;grid-template-columns:90px 1.1fr 1.4fr 40px;align-items:center;gap:24px;padding:30px 0;border-bottom:1px solid var(--line);position:relative;transition:padding .4s var(--ease)}
.svc::before{content:"";position:absolute;inset:0;background:var(--ink);transform:scaleY(0);transform-origin:bottom;transition:transform .45s var(--ease);z-index:0}
.svc>*{position:relative;z-index:1;transition:color .3s}
.svc:hover{padding-inline:24px}
.svc:hover::before{transform:scaleY(1)}
.svc:hover>*{color:#fff}
.svc-n{font-weight:900;font-size:16px;color:var(--red)!important}
.svc h3{font-size:clamp(22px,2.8vw,38px);font-weight:900;line-height:1.05;letter-spacing:-.01em}
.svc p{color:var(--ink-2);font-weight:500}
.svc:hover p{color:#cfcfcf}
.svc-arrow{font-size:26px;font-weight:700;justify-self:end;transition:transform .4s var(--ease)!important}
.svc:hover .svc-arrow{transform:rotate(45deg);color:var(--red)!important}

/* ---------- about ---------- */
.about{display:grid;grid-template-columns:.9fr 1.1fr;gap:clamp(30px,6vw,90px);align-items:center;padding:clamp(80px,10vw,140px) var(--pad)}
.about-img{position:relative}
.about-img::before{content:"";position:absolute;inset:24px -24px -24px 24px;background:repeating-linear-gradient(-45deg,transparent 0 9px,rgba(215,20,31,.5) 9px 10px);z-index:-1}
.about-img img{width:100%;border-radius:4px;box-shadow:0 30px 60px -30px rgba(0,0,0,.5)}
.about-copy p{font-size:clamp(16px,1.4vw,19px);color:var(--ink-2);font-weight:500;margin-top:18px;max-width:560px}
.about-copy b{color:var(--red)}
.about-copy .h2{margin-bottom:10px}
.about-tools{display:flex;flex-wrap:wrap;gap:8px;margin-top:28px}
.about-tools span{padding:8px 14px;background:var(--ink);color:#fff;font-size:12px;font-weight:700;letter-spacing:.08em;text-transform:uppercase}
.about-tools span:nth-child(3n+1){background:var(--red)}

/* ---------- contact ---------- */
.contact{position:relative;background:var(--dark);color:#fff;padding:clamp(90px,12vw,170px) var(--pad);overflow:hidden}
.contact-tri{position:absolute;right:0;top:0;width:45%;height:100%;background:var(--red);clip-path:polygon(60% 0,100% 0,100% 100%,0 100%);opacity:.92}
.contact>*{position:relative}
.contact-title{font-size:clamp(46px,9vw,150px);font-weight:900;line-height:.9;letter-spacing:-.03em;margin:10px 0 44px}
.outline{color:transparent;-webkit-text-stroke:2px #fff}
.contact .red{color:var(--red);text-shadow:0 0 1px #fff}
.socials{display:flex;gap:26px;margin-top:34px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;font-size:14px}
.socials a{border-bottom:2px solid transparent;transition:border-color .3s}
.socials a:hover{border-color:#fff}

.foot{display:flex;justify-content:space-between;flex-wrap:wrap;gap:10px;padding:22px var(--pad);background:#000;color:#888;font-size:13px;font-weight:600}
.foot a:hover{color:#fff}

/* ---------- lightbox ---------- */
.lb{position:fixed;inset:0;z-index:100;background:rgba(8,8,8,.94);display:grid;place-items:center;opacity:0;pointer-events:none;transition:opacity .35s}
.lb.open{opacity:1;pointer-events:auto}
.lb-frame{height:min(86vh,900px);aspect-ratio:9/16;max-width:92vw;border-radius:12px;overflow:hidden;background:#000;box-shadow:0 0 0 2px var(--red);transform:scale(.94);transition:transform .45s var(--ease)}
.lb.open .lb-frame{transform:none}
.lb-frame video{width:100%;height:100%;object-fit:contain;background:#000}
.lb-close{position:absolute;top:18px;right:22px;width:48px;height:48px;border-radius:50%;background:var(--red);color:#fff;font-size:18px}
.lb-nav{position:absolute;top:50%;transform:translateY(-50%);width:56px;height:56px;border-radius:50%;background:rgba(255,255,255,.08);color:#fff;font-size:34px;line-height:1;transition:background .25s}
.lb-nav:hover{background:var(--red)}
.lb-prev{left:3vw}.lb-next{right:3vw}
.lb-cap{position:absolute;bottom:16px;left:0;right:0;text-align:center;color:#aaa;font-size:12px;font-weight:700;letter-spacing:.2em;text-transform:uppercase}

/* ---------- responsive ---------- */
@media (max-width:1000px){
  .hero{grid-template-columns:1fr;padding-top:110px}
  .hero-visual{height:520px;margin-top:30px}
  .cats{grid-template-columns:repeat(2,1fr)}
  .svc{grid-template-columns:50px 1fr 30px}
  .svc p{grid-column:2/3}
  .svc-arrow{grid-row:1;grid-column:3}
  .about{grid-template-columns:1fr}
  .about-img{max-width:440px}
}
@media (max-width:760px){
  .nav-links,.nav-cta{display:none}
  .burger{display:block}
  .nav.open{background:var(--bg)}
  .nav.open .nav-links{display:flex;position:absolute;top:100%;left:0;right:0;flex-direction:column;gap:0;background:var(--bg);padding:8px var(--pad) 20px;box-shadow:0 10px 20px -10px rgba(0,0,0,.2)}
  .nav.open .nav-links a{padding:14px 0;border-bottom:1px solid var(--line);font-size:18px}
  .logo-text{display:none}
  .hero-stats{grid-template-columns:repeat(2,1fr)}
  .stat:nth-child(2){border-right:0}
  .stat:nth-child(-n+2){border-bottom:1px solid var(--line)}
  .hero-visual{height:440px}
  .hv-photo{right:-10%}
  .hv-reel{width:120px;left:0}
  .grid{grid-template-columns:repeat(2,1fr);gap:10px}
  .card-play{width:44px;height:44px;margin:-22px 0 0 -22px}
  .contact-tri{width:70%;opacity:.5}
  .lb-nav{display:none}
}
@media (prefers-reduced-motion:reduce){
  *{animation:none!important;transition:none!important}
  .reveal,.card,.ht-word{opacity:1;transform:none}
}